LDN 306 – Driving Environmental Sustainability
Many moons ago, I caught one of Bill Hicks’ last performances in London before his untimely death at the age of 32. Bill’s stage persona was that of a tough-talking misanthrope, and he often talked about the impact of human beings on the environment. Indeed, he referred to our species as a virus with shoes.
So here I am, years later, with children and wondering about the kind of world I’ll leave them in when I’m gone. I know our consumption is killing the environment, but I feel powerless to do anything about it. Anyway, I’m into digital – so how can digital solutions empower me to reduce the footprint I leave behind and foster hope for my kids’ future?
On this episode of LDN, I’m joined by Jason Barrett. Jason is the founder of Mondra, which is a platform that allows food producers to monitor, improve and communicate the environmental impact of their products, so that we can make informed decisions about what we buy.
Links to things discussed in this episode:
Mondra – www.mondra.com
Bill Hicks “Virus with Shoes” (Warning – explicit)
Mondra Labelling system:
